Konjac Rice

Frequently asked questions

Can there be an unconventional approach that changes the farmers’ perspective of himself?

When a farmer thinks and acts as a businessman, he will dare to take risks. Farmers so far have thought of ways to increase the productivity of their land. When they see themselves as an entrepreneur, their focus will shift towards profitability and building a sustainable enterprise. Currently two-thirds of the farmers have tiny land holdings (less than 2 hectares) and are engaged in subsistence agriculture. 

What techniques can be adopted now to sacrifice short-term gains for long-term profits?

Entrepreneurs look at market opportunities to achieve the highest Return on Investment (ROI). Many parts of the farming cycle can be viewed using the entrepreneur lens. The farmer looks at the current market conditions and decides what to plant for the season. Then he invests either his own capital or borrows money to buy the necessary inputs for planting the crops.

To replicate these successes nation-wide, what measures are being taken and by whom?

The new breed of farmers, the agripreneur, would view the whole farming cycle in terms of ROI using their land, labor, and time as the inputs. Instead of focussing on how to increase the productivity of a single crop like rice or wheat, the agripreneur looks into ways of increasing his ROI. Agripreneurs with the innovative streak in them are open to experimentation despite constraints in the resources.

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